Two self-styled internet nerds set up this ecommerce business in 2002, and it now sells one in three sex toys bought online in the UK. Richard Longhurst, 45, and Neal Slateford, 51, launched US, French, Australian and German websites and the Bath firm sells to distributors and retailers around the world. It won exclusive worldwide rights to manufacture the Fifty Shades of Grey range of sex toys and bondage items in 2013, helping international sales reach £5.1m last year.
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