Lycamobile sells pre-paid Sim cards and top-up vouchers so people can make low-cost overseas calls from mobile phones, particularly to Asia, Africa and the US. Started in 2008, the business is a standalone company owned by the same people behind calling card firm Lycatel. Founded and led by serial telecoms entrepreneur Subaskaran Allirajah, Lycamobile hosts its services on a private cloud-based mobile network. Sales, from the company’s British operation Lycamobile UK, grew 247% a year from £2.8m in 2008 to £116.8m in 2011, based on growing demand and customer loyalty.
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