Living with two housemates who had a penchant for online shopping provided co-founder and chief executive Chris Morton, 36, with the inspiration for Lyst. Seeing that shopping for designer clothes and accessories was fragmented across different websites, he created a platform that aggregates thousands of fashion websites in one location. Lyst’s 65m visitors can search for specific items and receive personalised recommendations or alerts when a favourite brand has new items available. Sales, which represent commission, hit £15.2m in the year to March 2018. In May the luxury goods conglomerate LVMH — which owns Christian Dior and Louis Vuitton — invested an undisclosed sum.
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