Co-founder and chief executive Chris Morton, 35, set up this global fashion search engine in 2010. Its 65m visitors are recommended a selection from the 4m items available on Lyst’s platform, depending on their search history. Computer algorithms tell shoppers when a favourite brand has new items available. Making this possible is the company’s 45 engineers and data scientists, who represent nearly half of its workforce. Lyst has raised £39m from investors including Accel Partners, Balderton and Groupe Arnault. Sales in 2017 totalled £10.5m, which represents commission paid to Lyst by retailers and brands such as Burberry and Valentino.
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