Fast Track 100

Former Manchester City and England U20 footballer Reece Wabara, 28, set up this Manchester fashion brand in 2013 as a hobby, but retired from football in 2017 to concentrate solely on the business. Manière De Voir — “way of seeing” — releases a new collection of 100 items every month for men and women, focusing on contemporary designs and premium fabrics. Its decision to hold six to nine months’ stock in advance paid off when shoppers looked online for clothing and accessories in lockdown. Sales reached £10.3m in 2019, with America now accounting for more than a quarter of revenues.

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Company details
Year2020
Rank86
CompanyManière De Voir
ActivityOnline fashion retailer
LocationManchester
Annual sales rise over 3 years41.69%
Latest sales £000s*10,302
Staff28
Founded2013
Websitewww.manieredevoir.com

If applicable:

* supplied by company † annualised figure