Former Manchester City and England U20 footballer Reece Wabara, 28, set up this Manchester fashion brand in 2013 as a hobby, but retired from football in 2017 to concentrate solely on the business. Manière De Voir — “way of seeing” — releases a new collection of 100 items every month for men and women, focusing on contemporary designs and premium fabrics. Its decision to hold six to nine months’ stock in advance paid off when shoppers looked online for clothing and accessories in lockdown. Sales reached £10.3m in 2019, with America now accounting for more than a quarter of revenues.
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