In 1990, its first year in business, Manning Gottlieb Media lost £80k. In year two, the London-based advertising and media sales agency made a £90k profit. It has been in the black ever since. Seven years later, Nick Manning and Colin Gottlieb’s company boasts gross revenue of £64m and client names such as Nike, Sony, and Virgin. After its fiscal year ending 1997, Omnicom – the world’s largest advertising group – scooped them up. Still, the management team at MGM retains a 24% stake in the company and day-to-day control. Attracting new employees hasn’t proved to be a problem. “We draw them in from bigger, slower firms,” says Manning. “If you’re creative and you’ve been working on the Whiskas account for six months, and we come in and offer you Nike, the answer is ‘yes, please.’”
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