Formerly a chef working for Gordon Ramsay, Mark Pearson saw that British consumers were lagging behind their US counterparts in their use of coupons and discounts for online shopping. So, in 2007 he paid £300 for a custom-built website, and manually collected deals from disparate websites. Today, his company operates in 10 countries under brands such as myvouchercodes.co.uk, and collates discounts from 20,000 clients including Amazon, Tesco and Dixons. Turnover, which is commission for sales, increased 43% a year from £3.6m in 2008 to £10.5m in 2011.
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