Husband-and-wife team Martin, 58, and Tracy Hamilton, 54, founded this County Down business in 2004 when smaller margins meant their farm could no longer support the family. The company now sells a range of over 40 ready-made vegetable dishes, as well as servicing the foodservice and processing sectors. Its sales reached £12m in 2014, and it is aiming to capture a greater share of the chilled ready-meal market, valued at £1.38bn at the start of the year. Mash Direct’s products can be found in 363 Asda stores, Ocado, Tesco and Sainsbury’s, as well as further afield in Spinneys and Carrefour in Dubai.
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