Maximuscle says its sports nutrition products – used by rugby players Josh Lewsey and Gavin Henson – will help you train harder for longer. The company targets gym users and sports people with its range of products to improve muscle development, endurance and fat loss. A third of Maximuscle’s sales are made over the internet, and the rest through gyms and high-street shops. The Watford business was the first acquisition of Darwin Private Equity in a £75m buyout last year. Maximuscle’s profits have grown 51% a year from £1.6m in 2004 to £5.4m in 2007.
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