Maxymiser tests and personalises websites for a wide range of businesses, from retailers to financial services firms. This year it has announced partnerships with Flybe, House of Fraser, Office, River Island and Hiscox. The firm was founded in London in 2006, but last year moved its headquarters to New York in response to fast-growing American sales. Following a £7.5m investment led by Investor Growth Capital in 2012, sales grew to £15.1m in 2013 under chief executive Tim Brown, 51.
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