Tech Track 100

Maxymiser’s software and services let companies test changes to their web, mobile and social sites. This enables them to see which content and promotions are the most successful in achieving their aims, such as boosting sales and profits, before permanently modifying the site. The London firm attributes growth to increased sales in the US. Founded in 2006 by Mark Simpson and Bill Dobbie, sales grew 86% a year from £929,000 in 2008 to £6m in 2011. Maxymiser raised £7.5m in January 2012 in a funding round led by Investor Growth Capital and Pentech Ventures.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
ActivityOnline customer experience optimisation
LocationCentral London
Average 3 year sales growth86.41%
Latest sales £000s6,016

If applicable:

* supplied by company † annualised figure