Having retired at age 50 as the finance director of a quoted company, Bryan Duffy grew bored of golfing everyday. Upon discovering that 40% of London’s visitors are between the ages of 16 and 25, he converted an old building into a Planet-Hollywood-inspired hotel called The Generator. He targeted Generation X back-packers, and staffed the hotel with their peers – paying them 25% above the going rate. His own 20-something son and daughter manage The Generator. The hotel features bunk-beds, game-rooms, and a full English-style breakfast for £15 a night. It should be called the Cash Generator. To date it’s returned 45% of its original capital with turnover of £2.5m and a 96% occupancy rate. Three other upscale hotels have followed. Sales for MBI MBO in 1997 were £3.7m. Duffy is considering franchising the Generator concept in Europe and the US.
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