You can’t keep a good man down – or in this case, two. Advertising agency M & C Saatchi rose from the ashes of Saatchi & Saatchi when brothers Maurice and Charles Saatchi lost ownership of their original company after a 1994 dispute with their shareholders. The Saatchis, who gained notoriety with such campaigns as the Tory “demon eyes” posters, lost the right to use the Saatchi & Saatchi name. They retaliated by founding rival agency M & C Saatchi in a friend’s front room. Seven years later, the London-based company has offices in Melbourne, Sydney, Auckland, Wellington, Hong Kong, Singapore, New York and Dubai. Profits have grown 24% a year, from £2.3m in 1996 to £4.4m in 1999, when sales reached £83.4m. Company secretary Jeremy Wales believes that “success has been fuelled by the energy and quality of the staff at M & C, many of whom were inherited from Saatchi & Saatchi”. Key customers include British Airways, Dixons, Sainsburys, Royal Bank of Scotland, Mirror Group Newspapers and Rover.
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