Media Ingenuity is an online marketing and technology company that connects financial institutions with a large number of customers. Its technology generates leads for mortgages, credit cards, insurance and other financial products. Founded in 2006 by directors Will Becker and Jonathan Hassid, the London company also owns Totallymoney.com, a price-comparison website that it claims is used by 1m people a month. Sales grew 100% a year from £822,000 in 2006 to £6.6m in 2009.
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