Online advertising veterans Gurman Hundal, 34, and Lee Puri, 43, set up this digital marketing agency in 2010 to help clients use data more effectively. Its proprietary analytics platform, AiQ, stores and processes more than one trillion data points every day, allowing it to provide insight reports and targeted advertising campaigns to brands such as Mastercard and Sony. Overseas expansion — including the opening of offices in Germany, North America, India and Australia — helped sales, which include media buying for clients, hit £91.9m in 2016. In July MiQ raised an undisclosed sum from private equity firm ECI Partners to help it continue to expand abroad and invest in product development.
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