Reuters, The Guardian and Le Monde are among the media organisations using Mediafed’s technology to manage and monetise their digital news feeds. Founded in 2007 by chief executive Ashley Harrison and chief technology officer Ian Morris, its software allows advertisers to buy space on these news feeds so they can target specific audiences that only subscribe to certain content. Based in London, the company’s sales have grown 93% a year from £698,000 in 2009 to £5m in 2012, driven mainly by expansion in countries like China, Brazil, and India.
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