“There is nobody in Britain that we can’t reach with a leaflet” claims Malcolm Denmark, founder of Mediaforce. Every year its subsidiary, the Leaflet Company, distributes three billion advertising leaflets, inserted in newspapers, for companies such as Tesco. Profits at the London firm increased 31% a year from £2.5m in 1998 to £5.5m in 2001, when it had 170 staff.
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