This firm specialises in the planning and buying of advertising space and time. Founded by managing partners Andrew Jeal and David Lucas in 1994, MediaVest’s customers include Greggs, JD Williams, Magnet Kitchens and Thomas Cook. Due to the downturn, a number of clients cut their marketing expenditure, and the group saw sales fall to £168.2m in 2010. In anticipation of this, the business moved its focus to high-margin media channels and reduced operating costs. As a result, operating profit increased to £6.5m.
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