Menkind opened as a one-stop men’s gift shop in 2002 and now has 20 stores across Britain. Among the company’s best-selling items is a Rocky Balboa bathrobe, based on the Sylvester Stallone film about a retired boxer who decides to get back into the ring one last time. Led by co-founder Paul Kraftman, the company’s range of products includes watches, cufflinks and gadgets. In the run-up to Christmas the retailer opens a number of temporary stores to test the market in other cities. In the past year some of these temporary outlets have done well and have subsequently been converted to permanent stores, helping Menkind’s sales to increase 52% a year, from an annualised £3.9m in 2007 to £13.7m in 2010.
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