SME Export Track 100

Started as a mail order business in a Lancashire bedroom, Merlin now ships road and mountain bikes to cycling enthusiasts in more than 50 countries. The online business sells its own range of handmade cycles, and stocks an extensive selection of bikes, component parts and accessories from brands including Castelli, Oakley and Ridley. The global uptake in cycling, as well as an increase in orders from US customers, rode international sales to a record £8.2m in 2015. The company is led by founder John Moss, 49.

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Company details
CompanyMerlin Cycles
ActivityOnline bike retailer
2 yr av intl sales growth % pa27.72%
International sales £000s8,220
Total sales £000s17,094

If applicable:

* Supplied by company † Annualised figure