Top Track 100

Merlin, which owns Alton Towers and Madame Tussauds, tapped bond investors for €500m (£445m) in April, having closed most of its 130 attractions worldwide just months after a consortium led by the Danish owners of Lego took it private in a £6bn deal. The Dorset-headquartered firm, led by chief executive Nick Varney, 57, entertained a combined 67 million visitors in 2019, making it the world’s second-largest attraction operator after Disney. It began reopening its UK sites on June 6, including the garden at Warwick Castle.

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Company details
CompanyMerlin Entertainments
ActivityVisitor attraction operator
Sales £m*1,740
Profit £m*569
Year endDec 19
Principal shareholdersKIRKBI Invest A/S, Blackstone, CPPIB, management

If applicable:

* Supplied by company † Annualised figure **Estimated