International Track 200

Merlin Entertainments is the world’s second-largest operator of visitor attractions, with 94 sites in 21 countries, and brands including Sea Life and Madame Tussauds. Last year it opened or acquired 17 new attractions and welcomed 54m visitors, helping the business push revenues over the £1bn mark for the first time. Led by chief executive Nick Varney, the company generated £649m in international sales last year.

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Company details
Year2013
Rank198
CompanyMerlin Entertainments
ActivityVisitor attraction operator
LocationPoole
2-yr av intl sales growth pa24.53%
International sales £000s*649,000
Total sales £000s*1,074,000
Staff14,836
Founded1999
Websitewww.merlinentertainments.biz

If applicable:

* Supplied by company † Annualised figure