Managing director Robert Jakobi, 28, teamed up with Julian Metcalfe, 53, co-founder of Pret a Manger and itsu, to launch Metcalfe’s Food Company three years ago. Julian had launched Metcalfe’s Skinny Topcorn previously to make popcorn to sell to itsu and Pret. Today, the company has two brands: itsu grocery and Metcalfe’s skinny. The itsu grocery range includes miso soups and pot noodles, while the Metcalfe’s skinny range includes corners and popcorn. Both brands can be found in places such as Sainsbury’s and Waitrose. Sales reached £3.7m by May 2013.
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