Husband and wife Jaspal Singh and Inderjit Dhother claim to have established themselves as the No*1 independent retailer of mobile-phone packages to London’s Asian community in the 11 years since they started the company with personal savings. Most of their sales come from Microline’s four West London shops, including a newly opened branch in Chiswick. The rest of their sales come from mail-order and website customers. By providing low-cost line rental deals to Londoners, sales have grown 181% a year from an annualised £990,000 in 2002 to £22m in 2005.
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