Mind Candy runs Moshi Monsters, an online children’s game with 80m registered players in more than 150 countries. Subscriptions to additional online content and merchandise sales generated international revenue of £15.9m in 2012. The company introduced a new game for mobile devices last year and is rolling it out in 100 countries. A venture capital consortium led by Accel Partners backs the business, which is valued at more than £200m. Founder Michael Acton Smith, 39, heads the London firm.
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