Managing director Tony Sanguinetti, 51, launched Minerva’s first product — a liquid supplement called Pure Gold Collagen — in 2011 after two years of development. He was inspired by Japan, where people regularly use liquid supplements in their health and beauty regimes. The firm’s Japanese-made anti-ageing salves, masks, tablets and drinks are sold globally, including in Walgreens in the US and El Corte Inglés in Spain. Growth in Italy, Spain and the Middle East lifted international sales to £5.2m last year.
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