Gurman Hundal, 37, and Lee Puri, 47, founded this agency in 2010, developing a technology platform to help clients use data to target their advertising. Private equity firm ECI Partners took a minority stake in 2017 for an undisclosed sum; clients such as Dell and Microsoft drove gross international sales to £190.5 million in 2019. It operates from 22 locations on four continents with 750 staff, many agreeing a temporary fourday working week during the first national lockdown.
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