Online advertising veterans Gurman Hundal, 35, and Lee Puri, 44, set up this agency in 2010 to help clients use data to target their marketing more effectively. Its proprietary analytics platform, AiQ, stores and processes more than 1 trillion data points every day, allowing it to provide insight reports and targeted advertising campaigns for brands such as Audi, Tesco and Sony. Expansion into Germany, North America, India and Australia helped sales — which include media buying for clients — hit £155.9m last year. In April it relocated its New York outpost, tripling its office space.
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