Gurman Hundal, 35, and Lee Puri, 45, founded this digital marketing agency in 2010 to help clients use data to target their marketing. Its proprietary software provides directed advertising campaigns for brands such as Audi, Mastercard and Sony. MiQ employs more than 550 staff across 15 offices globally, serving more than 650 clients. In 2017, private equity firm ECI partners bought a minority stake to support overseas growth and product development. The same year, expansion into Germany, North America, India and Australia boosted exports to £121.9m.
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