Gurman Hundal, 35, and Lee Puri, 45, founded this digital marketing agency in 2010 to help clients use data to target their marketing. Its proprietary software provides directed advertising campaigns for brands such as American Express, Avis and Unilever. MiQ employs more than 550 staff across 15 offices globally, serving more than 650 customers. Expansion into Germany, North America, India and Australia lifted profits to £11m in 2017.
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