Gurman Hundal, 36, and Lee Puri, 46, founded this digital marketing agency in 2010 to help clients use data to target their marketing. Its proprietary software provides directed advertising campaigns for brands such as American Express, Sony and BMW. In 2017, the private equity firm ECI Partners bought a minority stake to support product development and overseas growth. Opening six offices in North America helped to boost international sales to £162.5m in 2018.
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