Miroma’s founder Marc Boyan worked for the tycoon Vincent Tchenguiz before founding his media barter company in 2003 and has ambitions to create his own media empire. The company takes stock from clients such as Levi’s and Lovefilm and trades it for media services and advertising from partners that include MTV, Sky, Five and CBS. Miroma Group encompasses the barter business and Miroma Leisure, which includes the members’ club Maya and West End club Rumba. It also includes the online fashion magazine Who What Wear and Buynowmedia.com, a trading company that specialises in last-minute media space. Sales grew 118% a year from £1.9m in 2006 to £20.3m in 2009.
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