Experience of working for the tycoon Vincent Tchenguiz gave Marc Boyan the confidence to found the corporate media barter company Miroma in 2003. He took on its first office in a barter deal, trading outdoor billboard space with Regus for accommodation in St James’s Square. Miroma takes excess stock from clients such as Levi’s and the car company Kia and trades it for media services and advertising from partners that include MTV, Sky, Five and CBS. The London company claims to have overseen £100m of clients’ advertising since 2003. Sales have grown 80% a year from £1.6m in 2005 to £9.1m in 2008.
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