Founded in 2009 by Nitin Passi, 33, online retailer Missguided offers catwalk looks and celebrity-inspired fashion to women aged 16 to 35. The Manchester business has expanded into France, America and Australia, and its website carries more than 8,000 products and has 3m registered users. Boosted by a partnership with former X Factor judge and pop diva Nicole Scherzinger, sales reached £87.2m this year. This year also saw the brand launch concessions in multiple sites, including the American department store Nordstrom, in Selfridges at the Trafford Centre and Exchange Square, and on Asos.com.
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