This online retailer offers celebrity inspired fashion to women aged 16 to 35. Founded in Manchester in 2009 by Nitin Passi, 34, it now has websites for France, Germany, Australia and America, where it has opened concessions in Nordstrom department stores. This expansion helped international sales reach £39m in 2015. Baywatch star Pamela Anderson is the latest model to lend her name to the brand.
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