Founded in 2009 by Nitin Passi, 35, this multi-channel retailer sells celebrity and trend-inspired women’s fashion with the help of brand ambassadors such as supermodel Jourdan Dunn and singer Nicole Scherzinger. It releases up to 1,000 new styles a week on its eight international websites, and sales across France, Germany and America helped international turnover hit £87.5m in 2017. It announced plans to cut 50 of its 800 staff in February, and in March struck a deal with retail group Azadea to launch franchise stores and online shopping in the Middle East.
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