Founded in 2009 by Nitin Passi, 32, online retailer Missguided offers catwalk looks and celebrity-inspired fashion to women aged 16 to 35. The Manchester business has expanded into France, America and Australia, and its website has more than 3m registered users. Boosted by a partnership with former X Factor judge and pop diva Nicole Scherzinger, international sales reached £20.4m this year. In April the firm launched its first high-street concession, in the American department store Nordstrom.
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