SME Export Track 100

Taking inspiration from her childhood passion for gemstones, Marisa Hordern, 39, established this London-based online jewellery business in 2008. Known for its layered necklaces and delicate earrings, its explosive growth has been helped in part by its creations being spotted on celebrities including the Duchess of Sussex, actress Margot Robbie and Cindy Crawford. The business says 70% of its customers come to it via Instagram. Exports hit £5m in the year to March, thanks to strong growth in Europe, China, Australia and America.

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Company details
Year2019
Rank2
CompanyMissoma
ActivityOnline jewellery brand
LocationWest London
2 yr av intl sales growth % pa325.99%
International sales £000s*5,011
Total sales £000s*11,963
Staff43
Founded2008
Websitewww.missoma.com

If applicable:

* Supplied by company † Annualised figure