Brothers Ash and Ish Siddique, 39 and 37, worked at their father’s knitwear firm before deciding to launch their own brand of womenswear in 2014. They began by selling cancelled factory orders on eBay before launching an e-commerce site in 2015. Missy Empire has excelled by securing endorsements from social media stars, and leaning on the brothers’ manufacturing background to get products made in as little as five days. It now sells everything from scarves to swimwear, available directly through the company’s Instagram page, which has more than 1m followers. Sales hit £13.9m this year, and in September, it moved to a new 35,000 sq ft headquarters in Manchester’s fashion district.
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