Founded by managing director Anthony Cook when he was only 21, Mobile Fun has capitalised on the mobile-phone craze by selling accessories and ringtones online. Launched in 2000 with virtually no set-up costs, it now offers 5,000 accessories and 100,000 mobile downloads from its headquarters in Birmingham. The company developed its own web technology and billing software, which have helped to boost sales 238% a year from £659,000 in 2003 to £7.5m in 2005.
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