London-based Mobile Interactive Group provides mobile billing and digital interactive services for the likes of Vodafone, O2, ITV and Sky. The company has built smartphone apps for the television show Britain’s Got Talent, as well as for other clients, including Walkers, The Sun and O2. It has also designed mobile-phone e-commerce sites for the likes of Marks & Spencer. The company was formed in 2004 and has recently expanded into America, Australia and South Africa. Under chief executive Barry Houlihan, sales grew 46% a year from £22m in 2006 to £68m in 2009.
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