Fast Track 100

This online phone retailer was founded in 2011 by chairman Karl Borges, 51, who had started with a bricks-and-mortar retailer of the same name. Based at Thatcham in Berkshire, and led by chief executive Ben Branson, 43, the company sells mobile phone accessories, handsets — from manufacturers such as Apple, Samsung and Sony — and contracts from providers EE, Vodafone and Talkmobile. The company has focused on improving its search engine rankings and online marketing, helping it to lift revenues to £63.6m this year.

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Company details
CompanyMobile Phones Direct
ActivityOnline mobile phone retailer
Annual sales rise over 3 years101.35%
Latest sales £000s63,581

If applicable:

* supplied by company † annualised figure