The success of the Crazy Frog has put mobile ringtone providers in the spotlight. Newbury-based Mobile Streams is one such provider, founded in 1999 by chief executive Simon Buckingham. Last year it sold more than 24,000 Pink Panther theme tune ringtones. It also provides other content such as games and screen backgrounds, and has developed software that automatically recognises types of handset and checks that content is supplied in the right format. Sales have grown 126% a year from £588,000 in 2002 to £3m in 2004.
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