Advertisers use software developed by MobileWebAdz to book advertising space on mobile devices in more than 200 countries. Kieran O’Keeffe, 44, founded the business in 2002, opening offices in Europe, America, Japan, South Africa, India and the Philippines, and the company estimates it now provides 30.5bn ads every month. Targeting the growing number of mobile phone users in emerging markets raised revenues to £20.4m this year.
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