Software developed by MobileWebAdz enables customers to book advertising space targeted at mobile devices around the world, and it estimates it serves 16.5bn adverts each month. Managing director Kieran O’Keeffe founded the business as SmartTech in 2002, and it started mobile advertising in 2005. Its focus then was on serving adverts against gambling sites, but it has now moved into more mainstream advertising and rebranded as MobileWebAdz. Sales grew 218% a year, from £265,000 in 2009 to £8.5m in 2012, due to the increasing popularity of smartphones and expansion overseas.
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