Mofilm crowdsources advertising videos for brands such as Playstation, Coca- Cola, Chevrolet and Cornetto. The London firm creates competitions based on its clients’ briefs that are open to aspiring filmmakers. The clients’ favourite video entries win cash prizes and are used in ad campaigns and on social media. Founded in 2007 by international marketing executive Jeffrey Merrihue, 54, the company has offices in London, Bangalore and Los Angeles and annualised turnover reached £7.9m last year. Jon Landau, producer of Avatar and Titanic, is on the advisory board.
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