Two Swedes, Stefan and Marianne Viklund, founded Molar, a company that sells oral hygiene products, after being approached by the Swedish manufacturer TePe at a conference. Molar now supplies more than 5,000 British dental practices with TePe’s interdental brushes. A small but growing proportion of the company’s sales comes from supplying retailers such as Waitrose, Tesco and Moss Pharmacies. A new tablet for plaque and tartar control called ProDen PlaqueOff is being launched this year. Sales have grown 65% a year from £749,000 in 2000 to £3.4m in 2003.
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