Run by Moneysupermarket.com, this website allows consumers to compare thousands of personal-finance products. The site is linked to other popular websites such as Autotrader, where it calculates the best financing options for car buyers. Moneysupermarket.com claims that its site is visited by more than 50,000 people every day. The company provides a mortgage search system, which it says is used by 7,000 independent financial advisers. It has also launched Travelsupermarket.com which allows users to find the best holiday offers. Sales have grown by nearly 74% a year from £2.6m in 1999 to £13.6m in 2002.
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