In 1999, IT expert Duncan Cameron and former mortgage consultant Simon Nixon launched a website that compares personal-finance products such as loans and mortgages. The Welsh company diversified into travel and insurance in 2003 under the brands Travelsupermarket.com and Insuresupermarket.com, and today it also compares prices on cars, broadband, utilities and mobile phones. Some 90% of Money- supermarket’s revenue comes from introduction fees on products sold. The company’s profits have risen 52% a year from an annualised £6.7m in 2002 to £23.4m in 2005.
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