One recent use of this company’s technology was to help audiences of a popular German TV show, Galileo, express their opinions in real time on a range of matters related to the spread of Covid-19. Founded in 2003 by Tom McDonnell, 42, Igor Loboda, 45, and Simon Brickle, 50, the company creates apps and digital products designed to engage TV and sports fans with features such as voting, trivia and augmented reality. It works with brands, broadcasters and rights holders including EA Sports, Viacom and the Jockey Club. Sales hit £10.3m this year, helped by deals with high-profile shows such as ITV’s Love Island.
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